It becomes clear when driving around any town or city, particularly in the evening that the demand for security products is at an all time high.

Many retail areas are completely ‘shuttered’ up after closing to deter criminal damage. This is also true of many industrial estates. Insurance companies often stipulate that these security measures have to be installed to avoid heavier premiums.

In addition to installing new shutters there is a legal requirement for many to be fitted with electric motors to lower and raise them. These need to be serviced on a regular basis as they are classed as machinery.

All shutters get damaged through wear and tear, misuse by staff, break-ins and even ram raids.

Urgent Repairs

In most cases there is an urgency to repair or replace in order that the business owner can either gain entry or secure his/her premises. This has a direct effect on the profit margin that can be obtained for particular jobs – and where Britannia scores heavily against the competition – they provide emergency cover 24 hours a day 365 days per year. They can repair same day and replace usually following day. No other company can offer this.

They can compete on price – but usually they win business through service and are able to charge a premium.

They also provide a range of other security products and accessories – that they install and repair – including electric fencing.

A steady stream if business is gained from the following lead generation activities:

• Yellow Pages.
  
• Stickers on shutters
  
• Website
  
• Britannia existing contacts and customers
  
• Personal contacts
  
• Networking/Referrals