Branding is the face of any business. It is what separates you from the herd. There is a myriad of companies offering services of various specialisations in the digital marketing industry, so how you brand yourself is crucial to how big clients will react to your ads. Although many people understand the link between branding and sales, most people fail miserably at this because they do not know how to do it. In this article, we will go through several techniques that will allow you to attract bigger clients and how Bulldog Digital have built their SEO agency in the UK.
Brand a Character
You have to think of your brand as a person. It has to be able to make a connection with the consumer to an extent that when they see it, they know what it is about and they would want it. We are not referring to a mascot or anything of similar nature. Instead, your brand should exemplify a characteristic such as quality, speed, results, and so on. To do this, you need to extensively review your products and services and find out what gaps in the market it fills. Your brand name must represent the value that your company offers and must define who you are.
Build Customer Loyalty
The only way to attract big clients is through organic growth. This means that a loyal customer base should do the advertising for you through word of mouth. Customers who had a great experience with you will definitely recommend you. It is important that you deliver what you promised, or better yet, exceed expectations, to ensure that you create an environment of trust and respect between you and your consumers.
A good way of doing this is having solid YouTube channel, check out Gareth’s on growing a digital marketing agency.
Be Bold and Original
Imitating large companies is a futile exercise. It makes you look cheap and unimaginative, which is a very ironic characteristic for what is supposedly a company that offers marketing services. You need to make your brand distinct and independent and your brand must represent the mission and values of your company. Hire a company like Outre Creative to create a bold website, or make one yourself! Add a simple tag line which will deliver your message. Make it crisp and short.
A brand is an alternate ego for who you are. For your brand to stick out, it has to be functional. Your logo must fit a letterhead or a calling card. It has to be unique and aesthetic. People will not linger on a brand or symbol which looks like it was hastily put together. No one likes a copycat, too. And lastly, create a brand that will stand the test of time. Brand logos based on current fads will not look as enticing five years down the line.